May 2008 Archives

I had another meeting with Blightbusters yesterday and they have officially given me access to their adwords account. It's now up to me to make things happen. The pressure is on!

Like this? Let us know with a $5 donation, so we can do more

It's official! Today marks the first day out on my own in the online advertising industry! I am very excited that Blight Busters has granted me access to their adwords account and I am officially on my way to my dream.

Blight Busters has made it clear that they are unhappy with their current website and have decided to undergo a huge transition and create a brand new site. Of course this came from a little encouragement from myself and a few others within the organization. The site is rather clutered and is simply unclear to the user as to what they are all about and what they are looking for in terms of donation and volunteers.

We showed them a few examples of what we thought were better exapmles of websites for them and they loved the ideas we had. These are two examples of better quality sites that we created ourselves.

 Let me know what you think of the design. Until next time, Cheers!

The primary objective of the Global IT Club is to connect students with IT professionals; allowing students to learn more about their desired professions, showcase their talents to potential employers, and develop relationships with business professionals.

Like this? Let us know with a $5 donation, so we can do more

The Michigan Innovators website has been an inspiration to me this year.  There are a lot of really impressive people here in Michigan that have managed to find new and exciting ways to succeed in our ever-changing economy and they have also contributed toward improving our community as a whole. 

As a student, I get excited thinking about all the possiblities there are for me.  The world is my oyster and I have so many ideas about what I would like to accomplish professionally.  The problem is...Where do I start?  What do I need to do in order to find my place in corporate America?  What is it really like out there in the real world? 

I think that I have found a good place to start at Eastern Michigan University (EMU).  I am currently an officer with EMU's Global IT Club.  The primary objective of the Global IT Club is to connect students with IT professionals; allowing students to learn more about their desired professions, showcase their talents to potential employers, and develop relationships with business professionals.  As a Global IT Club officer, I help facilitate relationships between EMU and distinguished IT professionals who work locally.  I help coordinate field trips to companies such as Google and Pure Visibility and arrange for recruiters and guest speakers to come to EMU's College of Business

My work with the Global IT Club has given me a lot of insight regarding the current job market and helped develop my personal career aspirations. Organizations such as Michigan Innovators and EMU's Global IT Club are necessary links in the chain to connect students like me to companies that fit our career objectives and personalities.  Hopefully my involvement with Michigan Innovators and the Global IT Club will save me from the brutal experience of sending thousands of resumes to random companies online. 

Luckily for me, an impressive non-profit organization called Dawn Farm agreed to let me "get my feet wet" by managing their Google Adwords account this semester as an intern.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Dawn Farm | Jason Schwartz

As I student with high aspirations of becoming the Tiger Woods of online marketing, I face the dilema that many college students face.  How am I going to get the necessary work experience that all employers require of any viable job applicant?  Unlike Tiger, I have not been creating Google Adword campaigns since I was 3 years old.  This "skill" is very new to me.  

Luckily for me, an impressive non-profit organization called Dawn Farm agreed to let me "get my feet wet" by managing their Google Adwords account this semester as an intern.  Dawn Farm is a  non-profit organization that works with alcohol and drug addicts.  They are a unique rehab organization because their clients live on an animal farm.  Instead of the sterile and clinical environment of many rehab facilities, Dawn Farm is out in the country.  Dawn Farm's clients have the ability to work through their addiction issues in a relaxed environment, surrounded by chickens, cows, horses, and many other animals.  Many of the staff members at Dawn Farm are recovering addicts.  Perhaps that is why Dawn Farm has had such great success with long-term recovery.  Dawn Farm is also very inexpensive compared to other residential rehab facilities.

Dawn Farm is one of several worthwhile non-profit organizations that qualified for a Google Adwords Grant.  Google donates free Google online advertising to non-profit organizations who meet Google's criteria.  Last semester, the students in Dr. Bud Gibson's Web Development class were the first students given the opportunity by Google to help selected non-profits manage their Google Adwords accounts.  I was priviledged to work with Dawn Farm.

Jason Schwartz, the Clinical Director at Dawn Farm, was my liaison with Dawn Farm.  Jason made my first experience working with Google Adwords a pleasure.  Jason gave me and the other students in my group a lot of helpful insight and support.  He took the time to give us a tour of Dawn Farm's facility and meet with us regularly in order to monitor our progress and provide valuable feedback.  The strong working relationship with Jason allowed my group members and I to increase the amount of traffic on Dawn Farm's website by over 60%.  

Now that the semester is over, Jason has allowed me to continue to develop those necessary work skills by maintaining Dawn Farm's Google Adwords campaign as an intern.  Online marketing is always evolving and I learn something new every day.  Dawn Farm is the ultimate organization!  They gave me the opportunity to grow as a professional and as a person. 

 

 

 

Susan Goodell, Executive Director at Forgotten Harvest tells what Forgotten Harvest (FH) is going to do next. How this food bank is growing, and finding ways to fulfill needs in three counties.

Like this? Let us know with a $5 donation, so we can do more

FH’s innovative plans for the future include a partnership with Rock City to develop a community kitchen in FH’s current Distribution Center (DC). This community kitchen would fill a unique niche in the soup kitchen market by taking foods that are not easily recognized or familiar, where preparation is unknown by most people. Examples of these kinds of foods include acorn squash, kiwi, star fruit, zucchini, etc. These foods are highly nutritious, so it is especially important that they be converted into a readily usable product.

FH’s community kitchen is still in the early stages. The Health Department has a pilot up and running, and FH is looking into getting running water in that portion of the DC where the soup kitchen will be. Another important function of this community kitchen will be canning, especially during the couple months when vitamin rich tomatoes are brought in, and canned so they can be used later on for tomato, spaghetti, and pizza sauce, as well as other tomato based foods. Rock City is also planning to start a repack program.

Goodell also pointed out that food rescue programs will be growing in popularity, and provided an article from the New York Times about how much food is wasted in the United States.

Part 2 of this interview is about recent innovations and efforts that have helped Forgotten Harvest (FH) to accomplish more and grow. Find out how mobile data tracking units have changed FH.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Forgotten Harvest

The most valuable devices to work their way into Forgotten Harvest (FH) operations are mobile data tracking units. Because of this new technology, FH can keep track of where food comes from and where it goes, faster and easier than ever before. This use to be done manually, with pen and paper, and as FH grew, daily receipts were accumulated into large piles. For example, each driver would have around 20 handwritten receipts at the end of the day. And, of course, there were accuracy and legibility issues. Naturally, it did not take long for the FH people to notice that UPS deliverers carried handheld devices used to track packages, that would also work well for tracking food. However, the main problem was that these devices had proprietary software, nothing viable. Additionally, the software was not affordable, especially for FH with limited funds.

As FH grew, they realized how much they needed tracking devices to keep up. They were lucky enough that when they met with Kettering University, they found an intern, Donald, as well as other possible interns in the engineering program who were required to spend 3 months in class, then 3 months working their field. In addition to this, FH formed a partnership with C & C Logistics partner, Tom Cihonski for support.

Paying the interns was affordable, since under the federal work study program, students’ pay working in non-profit organizations could be compensated 75% through the federal government, so FH only had to pay the remaining 25%.
 
As the students worked on programming the handheld tracking devices, their purpose was to design software to work on the units.
 
At one point along the way, the students realized they needed to buy a test unit. When this subject came up in a meeting with the Kellogg Foundation, they gave FH a grant through the WK Kellogg Foundation for $50,000.
 
Then Lawrence Tech, as well as other universities jumped on board to take advantage of the learning opportunities for students in these Information Systems related fields. Addtionally, one volunteer named Anna who has a Masters degree in Statistics from a university in Leningrad, works regularly at Forgotten Harvest.
 
Since the handheld tracking devices have been utilized at FH, this organization has saved on labor costs. They are also able to track food more quickly, accurately and efficiently. This is especially important when there are food recalls, data entry issues, financial reporting, and contributors. In addition, the whole process is much faster, leaving more time to help the organization to grow in other areas as well. For instance, before the handhelds, FH use to be 10 days behind in data entry.

Here is Part 1 of my interview with Susan Goodell, Executive Director of Crain's Best-Managed Non Profit, Forgotten Harvest. Some of the information in this blog is from an article in Crain's Detroit Business.

Like this? Let us know with a $5 donation, so we can do more

Key reasons Forgotten Harvest (FH) is Crain’s Best-Managed Nonprofit:

  • The FH operating model makes it easier for grocery stores and restaurants to donate food. FH truck drivers do daily pickups where they load the truck with food from donor agencies that work well with the donors’ schedules, and in the same day, take the food to soup kitchens, food pantries, shelters, etc. Additionally, the donors don’t have the throw the food away, resulting in reduced dumpster fees. This is also environmentally friendly, since space for garbage is running out.
  • Forgotten Harvest knows how to staff their operation effectively. If you visit their offices, everyone is busy working intently and with purpose. People are extra conscientious of not wasting resources, and using what resources they have to their full advantage to help FH help those in need.
  • FH also focuses on utilizing the talents and expertise of “its board members and other volunteers”
  • Operates “on a cash budget”, so there are no finance charges.

I did some thinking over the past few days and decided on what I would like to do while I am here with Michigan Innovators.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Beats and Expectations

Since the last time that I posted I have been doing some thinking about what I want to cover and why. I have decided on a  few things and narrowed down my focus.

I believe that my focus for the next few month will be two-fold. As I am extermely interested in online-markting firms in Ann Arbor, Mi and am a student at Eastern Michigan University I felt as though I should cover innovation in both areas . I have already been in contact with a few firms around Ann Arbor - Clarity Quest Marketing - Ingenex Digital Marketing - Boxcar Studio and also a small innovative company called Avacore. These companies have already shown interest in speaking with me and I hope to set something up with each of the soon.

The second side of what I would like to do and bring to light the innovative things that students around the area are doing. I have spoken with a few graduate students from the University of Michigan that have shown some interest in helping out.

I hope I can accomplish all of this in the next few months. Wish me luck!

 

A new blogger at Michigan Innovators introduces herself and what she wants to focus on for research and blogs.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Welcome

My name is Tina Traitses and I am finishing up my education in Industrial Distribution with my internship this summer at a non-profit organization. I took a couple of Dr. Gibson’s classes and he has created some new ways of teaching, and has a lot of great ideas up his sleeve. I am done with my classes, but I want to continue learning, and writing blogs is a great way to learn by seeking out important information and writing about it.

I am thrilled to have this opportunity to do blogs for Michigan Innovators. The primary reason for this is that I think this Web site is really important in light of the struggling Michigan economy.
First of all, I would like to focus on non-profit organizations and how resourceful they are. I would also like to blog about companies involved in distribution, logistics and supply chain management. And since I have a strong interest in economics, I will enjoy looking into potential innovative opportunities in Michigan.

As a proud Michigander, I am preparing to enter Michigan's workforce at a time when Michigan's economy is enduring some hardships. Blogging for Michigan Innovators is one step that I am taking to distinguish myself in a competitive job market.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Welcome

Greetings and Salutations.

My name is Marcell Morris and I am going to be one of the new "cub reporters" for the Michigan Innovators Bullpen.  I am currently a student at Eastern Michigan University, majoring in Computer Information Systems.  As a proud Michigander, I am preparing to enter Michigan's workforce at a time when Michigan's economy is enduring some hardships.  Blogging for Michigan Innovators is one step that I am taking to distinguish myself in a competitive job market.  This assignment will be a great opportunity to learn about the current workforce and allow me to network with the many Michigan entrepreneurs participating in the Michigan Innovators project.  

Like my fellow reporter Nathan Zander, I am very interested in search engine optimization and pay per click advertising.  I have recently completed a Web Development class taught by Dr. Bud Gibson.  Part of my class project was to develop a Google Adwords account for a local non-profit organization.  This hands-on learning experience had a great impact on my future career aspirations.  As I was learning new concepts like keywords, quality score,  and click-through-rate, I was also seeing the great impact that a few small internet ads were having on my non-profit organization's internet marketing return on investment.  I found my experience with online advertising to be fun, challenging, and rewarding.  As a self-proclaimed internet addict, I soon realized that online marketing was a perfect fit for me. 

For the next few months I will be sharing some of my experiences with you as I head down this path to becoming an online marketing diva.   I hope you will stay tuned in as I throw some pitches in the bullpen.  This next few months should be very exciting.  

 

 

    

Since I am a new face to the site I though that I would give you some background information about myself so everyone could better understand what I am doing here and who I am.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Welcome

Hello to all,

My name is Nathan Zander and I will be one of the active members in the bull pen for the next few months. I am excited to be here and see this as and oppertunity to learn in grow in the innovative online industry of michigan.

So, now lets get into a little about myself. I am a junior at Eastern Michigan University studing marketing and have just recently discovered the online advertising and marketing aspect of Pay-Per-Click (PPC) advertising and am incredibly intrigued by it. I have spent the last few months overseeing a google adwords account for a non-profit in Detroit, Michigan called BlightBusters and have plans to continue with them this summer and also add to my portfolio as well.

This is the presentation I gave at Google two weeks ago showing my progress with Google Adwords. BBGoogle_Presentation.ppt 

I am excited to be involved with Michigan Innovators and I believe that this is a great opportunity for all involved from the students in the bullpen, Michigan Innovators organization themselves, to the businesses giving us their time and help. I have so many ideas and I just cannot wait to get the ball rolling!

 More from me soon.......

 

It struck me that we could all better leverage our resources by putting students directly in touch with opportunity and then having them report on it.

Like this? Let us know with a $5 donation, so we can do more

Filed under: Welcome

The bullpen is a place where student volunteers contribute directly to Michigan Innovators.

I started Michigan Innovators a little less than a year ago. In the time since, it has become clear to me that the site deals with three constituencies:

  • The innovative business people who power the site's interviews content.
  • Academics who use the interviews as a teaching resource.  Right now, there are just Diana Wong and myself in this category.
  • Students in my classes who seem to have two motivations:
    • Finding a job (80%)
    • Starting their own business or freelancing (20%)

In considering this latter group, students, some of them showed considerable interest in the site content and were always coming to me for contacts, etc. It struck me that we could all better leverage our resources by putting students directly in touch with opportunity and then having them report on it. The benefits I see:

  • Students gain direct experience pursuing leads and presenting themselves.
  • Through student efforts, Michigan Innovators increases its reach withiin the practicing innovation community.

The student experience is structured around determining the type of company they eventually want to join or form and then determining how to do it. I expect we will learn a lot from their accounts of their experiences.

Subscribe by Email

Enter your email address:

Network Businesses

From the New Enterprise Forum