Utilizing innovation and market trends to assist companies in product launch
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Using innovation and market trends to assist companies in product launch is what the Arbor Strategy Group (ASG) is all about. Based in Ann Arbor, Mi, ASG provides strategic solutions on how to get great ideas off of the drawing board and targeted towards customers needs.
One of the most interesting practices of ASG is their collection of over 100,000 different products from as far back as the 1960s. This gives them the ability to see years of marketing and consumer trends. Products in this collection range from beverages to household items and a special rotating display featuring different items every month. I see this as a great advantage over simply following typical methods of viewing trends, such as view charts and graphs. By actually seeing the different items, you can catch more detail and subtleties then by traditional methods.
Another way ASG stands out is by not just tracking trends in the U.S, but by gathering data of market trends around the world. The benefits of this are quiet apparent, most of their customers are dealing with a global market, but I didn't expect this type of scope from a small business based in Ann Arbor.
My favorite part of ASG's website is its Hit or Miss section of their webpage. Here they pick apart products that they think will be great hits and other products that failed miserably.
With a friendly approach and a good view of today's market, I think ASG is in a prime position to be successful. Given the current state of our economy, they could help many companies that are looking for someone to help them turn a profit in a turbulent market.
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