Fresh ideas will always shake up a market.
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There's also the auto industry. If we look at purely Hybrid-Electric Vehicles (HEV), we can see that the struggling Ford and GM have found hope in the Ford Escape Hybrid and the Chevrolet Tahoe Hybrid. Ford wanted to have the first Hybrid SUV; it has done just that, and has seen financial improvement. The Tahoe Hybrid increases gas efficiency from its non-hybrid counterpart by nearly 29%, and will probably sell extremely well to those who need a powerful SUV. HEV have shaken up the market among the big automakers themselves, and whichever automaker (be it Ford, GM, Toyota, Honda, or other) makes the best-selling HEV will have a lot of power in the market.
Plug-In Hybrid Vehicles (PHEV) are even more interesting to examine. The new techology has allowed new companies to try to grab a piece of the multi-billion-dollar pie. Some of the most important companies that you have never heard of are Tesla Motors, Phoenix Motorcars, and the Lightning Car Company, all of whom are fighting with the likes of Chevrolet's Volt to bring their PHEV vehicles to the market first. It's been a long time since we've seen so many new car companies, and all it took was some innovation.
All these industries share the commonality that innovation in materials has brought change. Although the industies that they belong to had already been created, companies like ERT Systems and Phoenix Motorcars have a great chance to make a name for themselves. Fresh ideas will always shake up a market.
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