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The partnership between Ingenex Digital Marketing and 3.7 Designs has created an all-inclusive package here in southeast Michigan.

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Filed under: 3.7 Designs | Ann Arbor, MI | Ingenex Digital Marketing | Pay Per Click Advertising

Effective online marketing is so much more than just creating a web page and hoping that divine intervention will bring customers.  Successful online marketing campaigns utilize search engine optimization, social media, web analytics, and web page design.   The partnership between Ingenex Digital Marketing and 3.7 Designs has created an all-inclusive package here in southeast Michigan.

Ingenex specializes in digital marketing which includes search engine optimization, pay per click advertising, social media, branding, and more.  3.7 Designs specializes in creating cutting edge web pages like this one they created for Kingsley Lane.  Combining the two creates a great advantage.  Having a company's web page designed in conjunction with their advertising strategy ensures that the various aspects of a company's online presence work in harmony to yield maximum results. 

Ingenex and 3.7 Designs demonstrate their expertise not only through their impressive client list, but also in the meaty content contained in their blogs.  3.7 Designs publishes a blog which focuses on web design issues.  I was quite impressed with the blog posts they published on CSS and font types.  The Ingenex and 3.7 Design masterminds work together to produce a compelling blog called The Digital Bus.  The combination of Ingenex and 3.7 Designs has not only created a force to be reckoned with locally, it has set a new standard for the online marketing industry as a whole.

I am certain that when an effective pay per click ad campaign is combined with web analytics, media planning, web development, and all of the other services Fluency Media provides, the success of that ad campaign must increase exponentially.

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Filed under: Ann Arbor, MI | Fluency Media | Pay Per Click Advertising

Perhaps you recognize the food reference in my blog title.  The 5 Meat Stack is a new Quiznos Sub sandwich that contains everything you could possibly want in a sub as well a few other delightful surprises.  In my quest to become a pay per click commodity here in southeast Michigan, I have been researching companies who specialize in online marketing.   My research has led me to some impressive companies here in southeast Michigan.  I was especially thrilled to find an Ann Arbor based company, called Fluency Media, whom I have deemed the 5 Meat Stack of online marketing.

Fluency Media, like the 5 Meat Stack sub, is everything you could possibly want in an online marketing firm and so much more.  They offer every service imaginable including, market research, pay per click, search engine optimization, website optimization, web development, email marketing, and web analytics.  Fluency Media provides a remarkable hosting service where clients can easily capture & store marketing data, track web traffic, manage & distribute web documents, and manage their press site.  Fluency Media also assists clients with online media planning and management.  

The array of services offered by Fluency Media seems remarkable to me.  At Eastern Michigan University, I had the opportunity to develop and maintain a pay per click advertising account for a local non-profit organization called Dawn Farm.  I was amazed at how an effective pay per click ad campaign can significantly impact an organization's web presence.  I am certain that when an effective pay per click ad campaign is combined with web analytics, media planning, web development, and all of the other services Fluency Media provides, the success of that ad campaign must increase exponentially.

Of course as my mother often says, "The proof is in the pudding," or in the case of Fluency Media, the proof is in the sub sandwich.  Evidence that Fluency Media's all-inclusive approach to online marketing is effective can be seen in their impressive list of clients.  Fluency Media works with a diverse group of organizations including Ramada Express, The American Bar Association, Travel Michigan, Maaco, The Tropicana Resort & Casino, and of course Quiznos Sub.  Fluency Media has raised the bar for me.  I now have very high expectations for any organization that I might work for in the future.  I am beginning to realize that successful online marketing is anything but "luck."  I want to be part of an organization that understands they best serve their clients by offering a solution which factors in every aspect of online marketing.

In the recent few days I have connected with Ann Arbor Film Festival and have collaborated with them on their new campaign to generate film submissions.

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Filed under: Ann Arbor Film Festival | Ann Arbor, MI | Donald Harrison | Pay Per Click Advertising

In the last couple of days I have joined the Ann Arbor Film Festival team by becoming their new adwords "consultant", if you will. On Wednesday the 18th, I met with Donald Harrison, Executive Director of the Ann Arbor Film Festival, and Charles Burney, their self-taught Web Master, at thier Ann Arbor headquarters. We discussed a few ideas they had and decided on a new direction for the company's online advertising campaign.

They have already shown initiative and have taken the first step by setting up a new web site specifically for this new campaign. They will be launching this new site late next week. We spoke a little about the design of the new site and how best to fit this site with the Adwords Campaign.

The thing that has excited me the most about working with Ann Arbor Film Festival is that they compete globally with many international film festivals such as the 38th International Film Festival Rotterdam and the 21 Singapore International Film Festival. This means that I will be a part of an international marketing campaign to generate film submissions and competing in the global marketplace.

I feel I have taken a good step in the right direction!

Now I am a college student preparing to enter Michigan's workforce. From a professional standpoint, southeast Michigan is unchartered territory for me. I have yet to find the place in Michigan's economy where I will best fit.

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Filed under: Brighton, MI | Marcell Morris | Pay Per Click Advertising

I am happy to say that I have recently moved back to Michigan after living in Los Angeles for 18 years.  I grew up in Brighton, Michigan and worked in Ann Arbor.  I have noticed a few changes since I returned.  I am pretty sure that Michigan's winters were not this cold when I was a kid.  The traffic on Michigan's freeways has become just as congested as the freeways in Los Angeles (okay maybe that is a bit of an exaggeration).    I think that somehow Michigan has become even more picturesque than I remember.  Ann Arbor has grown quite a bit and I will be mourning the loss of Jacobson's in downtown Ann Arbor.  Where will I go now to indulge my shoe obsession?

As I re-acclimate myself to this community, I am also discovering some aspects of it for the first time.  My prior experiences in Michigan were as a child and teenager.  Now I am a college student preparing to enter Michigan's workforce.   From a professional standpoint, southeast Michigan is unchartered territory for me.  I have yet to find the place in Michigan's economy where I will best fit. 

I have already solved the most difficult part of this self-discovery puzzle, I have decided to pursue a career in internet marketing, specifically pay per click advertising.  The next logical step would be to research local companies and see what is going on in my field of interest.  Of course the best way to find out about online marketing is to surf.  Surfing is one of my passions.  So I have thoroughly enjoyed researching local companies specializing in pay per click advertising, search engine optimization, web analytics, as well as several other aspects of internet marketing. 

It is exciting to discover that in my very own community, there are several successful companies doing some pretty remarkable things in my field.  My research has given me a renewed faith.  There are still many possiblilites for an ambitious college student wishing to build a career in Michigan's struggling economy.  I can't wait to share with you some of the things I have discovered in my upcoming blog posts.  Please stay tuned.

I had another meeting with Blightbusters yesterday and they have officially given me access to their adwords account. It's now up to me to make things happen. The pressure is on!

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Filed under: Blight Busters | Detroit, MI | Pay Per Click Advertising

It's official! Today marks the first day out on my own in the online advertising industry! I am very excited that Blight Busters has granted me access to their adwords account and I am officially on my way to my dream.

Blight Busters has made it clear that they are unhappy with their current website and have decided to undergo a huge transition and create a brand new site. Of course this came from a little encouragement from myself and a few others within the organization. The site is rather clutered and is simply unclear to the user as to what they are all about and what they are looking for in terms of donation and volunteers.

We showed them a few examples of what we thought were better exapmles of websites for them and they loved the ideas we had. These are two examples of better quality sites that we created ourselves.

• Blightbusters New #1

• Blightbusters New #2

 Let me know what you think of the design. Until next time, Cheers!