FaceBook is by far the largest social network. Charlie Wollborg offers advice on how to effectively use FaceBook in a business context. A key component of his approach is taking a less formal more human approach to interacting with people you interact with on FaceBook.
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The worlds of work and social life are merging according to Charlie Wollborg, Curve Detroit's founder and chief troublemaker. Devices like the blackberry bring work home, and business meetings often begin with personal chit chat.
Facebook is positioning itself as the network that allows people to achieve a balance between professional and social communication. With over 200 Million active subscribers (those who log in at least weekly), Facebook is the 800 lb. guerilla in this rapidly growing area. To effectively present a social business presence on FaceBook, Charlie recommends:
- Have a photo
- Present the human side, not just the business side, of who you are. Draw the line where you are comfortable.
- Make sure to promote your public corporate events there as FaceBook is very viral.
Some things, Charlie recommends you not do with FaceBook:
- Don't create content solely for Facebook. It's invisible to search engines.
- By the same token, don't store photos and other content there that you want to be publicly accessible. FaceBook prohibits access to outsiders.
Finally, Charlie recommends that you gear any FaceBook advertising to a soft sell wrapped in information. People come to FaceBook to socialize, not hear hard core pitches.