Victor Naidu discusses how he has managed Ramsoft since 1992 when he founded the company with his wife. He describes the process as anticipating the technology sweet spot sufficiently ahead of the curve of mass adoption. At that point, the need for the technology is clear but exactly how it fits in with individual businesses is not. Innovation comes in discovering the nexus between business needs and technological capabilities.
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In this 8 minute podcast (download iPod compatible, 42MB), Victor Naidu and I begin a fascinating conversation regarding how his company, Ramsoft, has innovated in IT consulting. Victor and his wife began Ramsoft in 1992, initially focusing on a cutting edge software methodology, rapid application development. Later in the 1990s, Victor moved on to the Internet and Enterprise Resource Planning software.
After outlining the company's history through the 1990s, Victor reflects on when it is best to enter a market:
- Being a market leader is good because customers perceive you as an expert and are willing to hire you as such.
- However, it is not good to create the market because you will have to wait too long to actually get a return on your investment.
- Entering the market near the stage of mass adoption guarantees low returns as the service is commoditized.
In our next conversation, we will discuss how Victor applied this philosophy to entering the ERP market.
Additional Links
- Wikipedia provides a description of Rapid Application Development.
- This Wikipedia article provides a good account of ERP software, used to integrate enterprise systems.
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