Bruce first launched Dynamic Edge by helping out family members having IT problems in their businesses. The first moment of truth came when he had to choose between an internship at IBM and his infant business. He chose the business. Subsequently, he has been successful by riding the staffing miscalculations inherent in IT boom and bust cycles.
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In this nearly 6 minute segment (download iPod compatible, 28MB), Bruce McCully describes how he formally started Dynamic Edge as Junior at University of Michigan in the late 1990's. He was effectively the family member that a number of business associates were using to fulfill their IT needs, in other words, one of the resources Dynamic Edge tries to substitute for now. He had a summer internship all set with IBM but was convinced that he could make a business of helping out small companies.
He wound up spending the summer cold calling and roller blading. Then, in the midst of the dot-com downturn, he decided to conduct a two year experiment to see if he could actually get the business up and running. While success might have seemed improbable, Bruce remarks that Dynamic Edge's IT service business works in up and down economic cycles. In down cycles, companies tend to cut too much. In up cycles, they cannot hire fast enough.
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