Bruce McCully: Three Substitutes Vs. Quality Service

Bruce McCully outlines three substitutes for dynamic edge's service: (1) The regular staff person with some IT skills; (2) The family member with some IT skills; and (3) The overworked IT staff person. In each case, he outlines the value proposition Dynamic Edge brings to the table.

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Filed under: Ann Arbor, MI | Bruce McCully | Dynamic Edge | Information Technology | Making Substitutes

This 8 minute segment (download iPod compatible, 43MB) follows our discussion of how Dynamic Edge maintains internal communications while staying close to the customer. In this discussion, we turn to the question of substitutes. Dynamic Edge substitutes for three types of internal company resources:

• The employee with some IT background who has come to play a vital role in a small company's operations. Usually, Dynamic Edge is called in when the employee runs into an unsolvable problem and needs some help.
• The skilled relative who helps out in a company's early days. Dynamic Edge is usually called in when the owner realizes he or she has outstripped the relative's capacity.
• The IT staffer who does not have rare skill sets. Networking is a big seller here.