Al McWilliams: Graduated Versions of Everything

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Al McWilliams has collected all of the componets of his media business and is now driving toward execution.

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In this 6 minute segment (download iPod compatible, 38MB), Al McWilliams describes how Quack Media became the mini media conglomerate it is now and what he would like to do with it in the next twelve months. Up until two years ago, Quack was focused on educational videos. Then, it signed the band Tally Hall two years ago. Six months later it started distributing Found Magazine, adding the final leg to its mix of video, music, and print. The idea is that there will be synergies between the three, e.g., people who like the print publications Quack produces will also like its artists' music.

Al now feels he has the right mix of media. In the next twelve months, he would like to strengthen the current base. He aims to refine his new music distribution model and augment his traditional print distribution model.

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» Quack Media from Sarah Gerstenberger

I was watching this video on Michigan Innovators about Al McWilliams. I found it interesting that a company that started with educational videos is now representing bands and Found Magazine. Al sounds like he's really laid back guy who has... Read More

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