Rachel McCormack, MicroMax's President, introduces us to how the company was founded, and its current markets. In future segments, we'll explore its innovative response to globalization.
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This segment is the first in our series with Rachel McCormack, President of MicroMax (download 7 minute ipod compatible video, 36MB). MicroMax is a 40 person software engineering services firm founded in 1997 in Canton, MI. What makes MicroMax interesting to Michigan Innovators is its response to the decline in its traditional market, the auto industry, and its innovative approach to globalization.
In this segment, Rachel introduces us to MicroMax, how it was founded, and its current markets. In its brief 10 year history it has undergone a few transitions:
- Rachel originally founded the firm to do legal services. Within the year, her husband Mike joined and added the software engineering component directed toward the auto industry.
- Ultimately, Micromax evolved toward a specialization in testing embedded systems (software that enhances a product, like anti-lock braking systems) with additional expertise in developing said systems.
- With the decline in their market in the auto industry, MicroMax has been actively seeking other markets in avionics, defense, and white goods (i.e., household appliances).
- MicroMax has recently opened a branch office in Huntsville, AL.
In future segments, we'll explore MicroMax's new software product offering that is allowing it to play a role in the global testing market.
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