In this 12 minute segment, Alyssa Martina tells us how she started Metro Parent 21 years ago, and the challenges she faced. A theme that emerges is her dedication to producing high quality editorial content and interacting with her readers to stay close to them.
In this twelve minute segment (download iPod compatible, 59MB), Alyssa Martina, CEO of Metro Parent, describes how she started Metro Parent 21 years ago to help parents raise kids. At the time, there were only four parenting publications in the country (there is now a whole organization of parenting magazine publishers across North America). Alyssa's research consisted of determining if there was another competitor in the Detroit area and trying to figure out how the other publications did it. Initially, the operation was self-funded with generous support from her parents. She describes the following significant features of the early years:
- She started in her dining room, but needed office space by the end of the first year.
- She preferred to move forward in little steps so that she would not be forced to back slide.
- It became clear early on that she would have to differentiate the publication based on high content quality.
- Events where she got to interact with readers really fueled her at times when her energy started to flag. Events have and will continue to be a major activity and profit center at Metro Parent.