Carrie Hensel disccusses Inner Circle Media's motivations for creating its own content management system. The content management system acts as a semi-finished product that they can customize to the client's needs. They then host and lease the system to the client or just sell it to them outright.
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In this segment (download iPod compatible, xMB) Carrie describes Inner Circle Media's reasons for creating a content management system (CMS). CMS's allow people to manage websites without having to know the many detailed technologies involved in making them work. The CMS acts a sort of semi-finished product that Inner Circle can then customize for its customers. Some highlights:
- Inner Circle will lease the software or sell it to their clients.
- Leasing software in this way is often referred to as "software as a service", and Inner Circle got the idea from one of the pioneers in the field, 37 Signals.
- Clients have generally warmed to the leasing option.
- However, some have the sophistication to manage the required infrastructure and want the rights of outright ownership.
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