Carrie Hensel bills herself as a scientist, artist, and entrepreneur. She started Inner Circle Media, a web design firm, with her partner, Catherine Hayes, when it was abundantly clear that the dot-com bubble had burst. Here, she recounts the story of the start-up and how they successfully found their market niche.
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In this 11 minute segment (download iPod compatible, 57MB), Carrie describes how she and Catherine Hayes founded Inner Circle Media, a web design and marketing firm, in 2001 when it was abundantly clear that the dot-com bubble had burst. It was a process of finding their place in the market. They originally thought they would target bioscience startups but soon found that that market was not going to sustain them, and traditional ecommerce jobs (install a web site to sell things) was already dominated by larger players. However, they found themselves frequently matching well with foundations and non-profits which still had budget, and this is the segment Inner Circle Media focuses on today.
Other highlights from the interview:
- Carrie has undergraduate degrees in both biology and fine arts.
- After undergrad, she cut her teeth in the corporate world at Parke-Davis, in part to build a nest egg.
- She financed the firm with savings and a home refinancing. It was imperative that she sell from the start.
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