Linda Girard co-founded Pure Visibility two years ago because she knew she had to be part of Internet marketing after having founded another Internet marketing firm and working in the field for years. In a short time, Pure Visibility has grown from three to fifteen employees with plans to add another ten in the next twelve months. In this segment, we discuss Pure Visibility's core value proposition, helping companies to attract potential customers on the Internet and convert them.
In this seven minute podcast (download iPod compatible, 35MB), Linda Girard, Chief Visionary and Co-Founder of SEO firm Pure Visibility discuss how her company helps companies attract potential customers over the web and convert them. Without realizing it, Linda prepared herself for the era of Internet marketing in the early 1990s by majoring in telecommunications and psychology. She then moved through a succession of firms until founding her first SEO firm and then evolving that concept into Pure Visibility.
Here's how Pure Visibility addresses the current Internet marketing challenge:
- It helps firms improve their positioning in "organic" (non-advertising) search results. This activity requires analyzing how the search engine indexes the site in light of the site owner's intent.
- It helps firms figure out which paid search terms (for example, adwords) to bid on based on expected ROI.
- It helps firms organize their sites and content so that visitors are more likely to convert into customers.
Obviously, this range of services requires a broad range of talent. In later segments, Linda and I will discuss how she hires people, the types of budgets bring to bear on these types of services, and directions in which she would like to use social media like blogs and wikis.