Linda Girard: Find & Convert Web Customers

Hello Ms. Girard, I found your business model and concepts absolutely fascinating. A number of years ago I started a website in which I sold various lamps and other household products. I spent about a year prior to that learning HTML and Dreamweaver and other website design methodology. In order to better understand my programmer (I hired a website designer from Eastern Michigan University); I thought that I needed to know what he was designing and ultimately how I wanted my website to look and perform. It was an interesting process. I positioned myself in such a way that I was able to save money by doing some of the more elementary programming myself while I had my designer set up the Access database for the shopping cart and other more advance operations that would be needed. Eventually, my programmer graduated from EMU and moved to New York and I found that long distance meetings via telephone were too challenging. So, with the basic website constructed, I needed to only maintain the website. Then I discovered that obtaining high ratings on the search engines was time consuming (at that time it could take the crawlers up to six months to find your site!). I conducted extensive research on how to obtain high search engine standings, to no avail. I took various classes that taught you how to obtain high ratings on search engines, but they said the process was also time consuming and sometimes haphazard. I even joined several business forums to network with other small business owners who noticed how the top rated search engines were featuring only a few companies. I noticed how in my industry category the five top searches would be concentrated within a few companies. That puzzled me how one company could have the top three listings on all of the major search engines! After months of research, I discovered AdWords on Google and decided to try it. That strategy helped. If I had a resource like Pure Visibility at that time, I just might still be in business. There is definitely a need for your business model. As you said in one of your interviews, each website represents a person or persons behind it. Remaining on page 1,500 of a search engine when most people stop at page three or four will not allow you to grow a business. I find it interesting that you have such an eclectic mix of staffers in your employ. I would think that they would bring a wide array of ideas to the forefront when dealing with the wide variety of clientele you probably deal with each day. I also think that your mix of staff will allow you to obtain many more positive comments from Google! I wish you all the best in your future plans for growth and progress. Keep up the good work! Phia Rabun Eastern Michigan University

Hello Linda, My name is Sean Hoffman. I am an Eastern Michigan University student athlete and plan on graduating in April of 2009. The first thing that caught my attention about your interview was that you are an EMU allumni. I was just wondering if EMU prepared you for your business well enough or have you seeken outside help? I find your idea very fascinating and completely useful. I have also thought of going into the computer field. All through high school I took as many web designs classes that I could and really enjoyed them. I understand how important content is and how user friendly web sites are crucial. Advertising on web pages like search engines is a great idea. I can't count how many times a day I go to google to look something up. I do notice the advertisements and I look at them almost before I even look at what I am searching for. This business concept is revolutionary and is very appropriate for the way the computer industry is headed. Search engines are very important every day on the internet and to be able to apply your business ideas along with these search engines is great. I came up with a business plan on my own sporting goods company and applied what I know. When I typed in "sporting goods" into google I instantly saw the leading sporting goods company's web sites on the right side of the web page. To me, having advertising like this is a must if you wish to be a competing company in certain fields. I think that it is unbelievable what you three entrepreneurs have started and what Pure Visibility has evolved into. Going from three employees to fifteen in two years is pretty amazing for this type of field, but you are even planning on adding ten more in the next year, that is amazing and I wish you the best. Sean Hoffman EMU Student Athlete

I've noticed more and more that "atypical" education seems to serves e-marketers very well. Yours, in psychology, is a perfect example. It seems that the specific education is less important than the ability to learn and adapt. And you seem to be the perfect example of that as well.

Find a email address http://find-a-email-address.com I am really interested in this topic. Pls discuss more.

Find a email address http://find-a-email-address.com Carrie Hensel bills herself as a scientist, artist, and entrepreneur. She started Inner Circle Media, a web design firm, with her partner, Catherine Hayes, when it was abundantly clear that the dot-com bubble had burst. Here, she recounts the story of the start-up and how they successfully found their market niche.

Inner Circle Media does a lot fo great work and I believe they've won many design contests. Chris houses nj for sale