Lou Rosenfeld discusses how he uses social media such as weblogs to create a presence for his books before they are even published and then uses promotional surveys to develop influence maps of the niches he is selling to.
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In this 10 minute segment (download iPod compatible, 53MB), Lou Rosenfeld describes the vision of the book he has for Rosenfeld Media. Books are convenient information packets focused on a topic that people can read anywhere. Where Lou differs from traditional publishers is in his approach to marketing. It consists almost entirely of networking, be it traditional or on the Internet. Here are some highlights of his Internet approaches:
- Within a short time of signing an author, Lou creates a blog for the book.
- These blogs gain very high search engine visibility for their topics, well before the book is published.
- Lou also does push marketing through social media where invites people to invite their friends to surveys they have completed. In this way, he is actually able to develop a network map of influence in his target markets.
In our next segment with Lou, we will continue to focus on how he is using social media.
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