Manufacturing and production play a central role in AMI's business plan. AMI's CEO, Aaron Crumm, explains why he believes they can successfully produce the first commercially viable, small form factor fuel cell.
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In this 10 minute segment (download iPod compatible, 53MB), Aaron Crumm discusses the central role of manufacturing and production in AMI's business plan. He starts off by noting that, in spite of all of the hype about fuel cells, no one can actually buy one. The big challenge has been manufacturing. AMI has patented a process for miniaturizing solid oxide fuel cells and has already begun piloting production with plans to soon move into a 40,000 square foot facility.
The key benefit of the solid oxide fuel cell is that it uses inexpensive, readily available materials: ceramic and propane or butane. The challenge is in forming the ceramic in the small sizes required. Aaron expects that the new facility will allow AMI to move into orders for thousands of units. However, given the size of the current battery market, he believes that producing millions of units is not an unreasonable expectation.
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