Al McWilliams: Connecting Content with Markets

Al McWillams outlines his publishing, music, and TV businesses.

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Filed under: Al McWilliams | Ann Arbor, MI | Finding Gaps | Publishing | Quack Media

In this 6 minute segment (download iPod compatible, 29MB), Al McWilliams, "Master of the Universe" at Quack Media, outlines Quack's businesses in print publishing, music, and TV. A large part of the music and print business focuses on distribution. Quack has a warehouse in the south of Ann Arbor from which they distribute to thousands of dealers. These range from large book distributors like Baker & Taylor and major retailers like Borders to many much smaller dealers.

On the TV side, Quack creates video and then releases it to major outlets for distribution. For their publishing and music businesses, Quack produces other artists works.

In later segments, we'll discuss how Quack packages content and its editorial role. This series expands on our recently concluded set of segments with Lou Rosenfeld.