Tom describes why Facebook might make an ideal delivery platform for training products targeted at the enterprise.
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In this 9 minute segment (download iPod compatible, 46MB), Tom Meloche, Senior Partner at Procuit describes his company's product offering as an enterprise ready Web 2.0 knowledge transfer solution. Essentially, Procuit is looking to upend the delivery of corporate training over the Web. To do so, it will utilize its own web site and social utilities such as Facebook which over a year ago opened its doors to corporate as well as educational communities.
There are a few reasons to consider Facebook as an enterprise delivery platform:
- Since opening its doors to corporate customers, membership has been growing at the phenomenal rate of 3% per week.
- Facebook membership currently stands at 45 million but is expected to grow to 200 million by the end of 2008.
- Unlike other enterprise platforms that require active searching to uncover information, Facebook provides a river or stream for each user to simply observe what is happening in his or her network.
- In sum, the size of the platform and the ease of observing the activities of your own network within it should greatly enhance the impact of viral marketing effort.
Readers of this site may recall that Lou Rosenfeld is using a similar viral marketing approach with his own network that is not based in Facebook.
[n.b., Pure Visibility kindly provided the physical location for this interview.]
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