Aaron Crumm: AMI in Twelve Months

By Bud on November 25, 2007 TrackBacks (0) Comments (2)

Aaron Crumm intends to make major strides marketing AMI's fuel cells in the next twelve months.

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Filed under: Aaron Crumm | Adaptive Materials, Inc. (AMI) | Ann Arbor, MI | Defining New Markets | Energy | Twelve Month Goals

In this brief two minute segment (download iPod compatible, 8MB), Aaron Crumm, CEO of Adaptive Materials, Inc. describes what he would like to see AMI achieve in the next year. First, they will move to their new production facility. They also expect to make some big partner announcements along with demonstrating successful product demonstrations for new markets. He is particularly excited about opening real paths to markets because that has been missing in the fuel cell industry to date.

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2 Comments

Jason Carlbom on November 14, 2008 2:10 PM
Adaptive Materials Inc. is operating a business in an industry that I was not really aware existed. I had heard of portable fuel cells but never took the time to investigate what what all was involved in this type of business. The company seems to have a very good and well structured plan to advance in the industry and looks to take the lead and become big players in developing new technologies. One questions I have for the CEO Aaron Crumm, is why he began his business in the Ann Arbor area? Is there a large market for fuel cell companies? How much research was done before deciding on this location? Also, I believe that Adaptive Materials Inc. will has developed a strategic plan a has all the necessary tools to provide exceptional service and products for its customers. If they continue on their path towards a new facility, new partners and making big partner announcements, then they will most certainly become big players in the industry. Also in the video the interviewer talks about the need for advancing the fuel cell life of laptop batteries. My questions is how does Adaptive Materials plan on addressing this need? Does Adaptive Materials Inc. have a plan in place? I think if they play their cards right then they can become the industry trend setters and take their business to new heights.
E. Gordie Davis on November 16, 2008 3:35 PM
After listening to Aaron's interviews, it is obvious that he really is an innovator. I had always thought of fuel cells as being powered by hydrogen and used mainly in automotive drive train applications. It's also nice to hear that he does not need to use platinum in his applications, as it seems that anything that uses this precious metal is expensive to begin with and open to theft after that. The weight advantage(10X) that these fuel cells offer over the currently used batteries is fantastic. Given the initial target users, the armed forces, this a great way to start out. I think Aaron made a wise choice in choosing Michigan in which to locate AMI. He knows that Ann Arbor and southeast Michigan is overflowing with intellectual and manufacturing possibilities. One question I do have about fuel cells concerns the operating temperatures and by-products produced?. What are they?

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