Al discusses how Quack ensures that artists get paid for the work they do.
In this 9 minute segment (download iPod compatible, 47MB), Al McWilliams, Master of the Universe at Quack Media describes his role in making the business end of his small media conglomerate work. Al remarks that all entertainment media (e.g., publishing, video, and music) are "smashing together". This convergence is visible in retail and appears to be the motivator in large conglomerates like Time Warner with whom Al does business. However, the issue with large conglomerates is that the individual units do not always coordinate well.
As for Quack, it started by doing educational videos targeted at high school students. Now, he is moving on to the Internet doing videos for the online version of the Cartoon Network's Adult Swim. However, Al is unconvinced of Internet business models. Entertainment companies are putting in more money than they are getting out, and advertising revenues are adequate for only a few focused niches. There is a great mass of mediocre content.
Al believes that ultimately media, be it traditional or on the Internet, has to rely on trusted filters to separate the wheat from the chaff. In future segments, he will discuss how he is positioning Quack to be one of those trusted filters.