Metro Parent maintains multiple points of contact with its audience. Alyssa Martina describes the different businesses she has built around each.
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In this 7 and a half minute segment (download iPod compatible, 40MB), Alyssa Martina, CEO of Metro Parent, describes the multiple points of contact she maintains with her audience and the business models she has built around them. Metro Parent is involved in print publication, web based social media (e.g., blogging), and events. The print publications and web activities derive their revenue from advertising. Events might charge for admission and/ or seek sponsorship. Sponsoring companies feel that Metro Parent really delivers on the audience they are seeking.
Alyssa feels Metro Parent has understood the print publication and events markets well. They know who their market is and have the stats to track them. The web is less clear. Is Metro Parent reaching just the Detroit area, or is the reach more national?
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