Alyssa Martina: Multiple Points of Contact

By Bud on November 3, 2007 TrackBacks (0) Comments (1)

Metro Parent maintains multiple points of contact with its audience. Alyssa Martina describes the different businesses she has built around each.

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Filed under: Alyssa Martina | Defining New Markets | Ferndale, MI | Metro Parent Publications | Publishing

In this 7 and a half minute segment (download iPod compatible, 40MB), Alyssa Martina, CEO of Metro Parent, describes the multiple points of contact she maintains with her audience and the business models she has built around them. Metro Parent is involved in print publication, web based social media (e.g., blogging), and events. The print publications and web activities derive their revenue from advertising. Events might charge for admission and/ or seek sponsorship. Sponsoring companies feel that Metro Parent really delivers on the audience they are seeking.

Alyssa feels Metro Parent has understood the print publication and events markets well. They know who their market is and have the stats to track them. The web is less clear. Is Metro Parent reaching just the Detroit area, or is the reach more national?

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1 Comments

William Larkins on November 18, 2008 11:29 AM
I like her as an entrepreneur and as a person. She saw an opportunity in a market and went for it. The company has been around for 20 years now and she is looking for opportunities to expander her company. I like how she uses loyalty, trust, and understanding of her clients and the people who buy her magazine to her advantage. When you have people who are loyal to your product its only good business for your company. I also like how she looking for new and creative personal to come help her with Metro Parent. I think this will bring exciting new dimension and opportunities to her company. it is very possible for her to expand to other "demographics" it's all about how you go about doing it. One question that I would have for Ms. Martina would be 20 years ago did she feel that the company would be as successful as it is today?

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