Larry describes how he is promoting Inovo's techniques through word of mouth and educational programs developed by the Inovo Institute.
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In this nine minute segment (download iPod compatible, 45MB), Larry Schmitt describes how Inovo markets is services and ideas. Most of their professional marketing has been through word-of-mouth. In 2008, they want to employ a more purposeful approach using the Internet. Larry suggests the centerpiece of their strategy will be a high visibility web site with resources on innovation.
Inovo also spreads its techniques through a non-profit institute that works with educational institutions to develop academic programs in innovation. They believe that the more their tools are known and used, the more companies will think to come to them to help with their innovation process. They currently have ongoing programs with:
In all of these programs, a key underlying message is that innovation is not just about high tech but about delivering new value propositions that the market will accept.
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