Judy Ravin charts her course from a business based purely on onsite training to one that is largely online.
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Judy Ravin, CEO of the Accent Reduction Institute, knew she had to start a business once the requests for her services started pouring in from companies (download 9 minute iPod compatible video, 49MB). However, she also realized that the need was great and that she could only provide limited human resources to fill the gap. So, she set about automating parts of the process. Her first effort was to create software so that students could practice on their own.
Enters Rich Sheridan of Menlo Innovations. Menlo saw the potential for online delivery of Judy's material and made an offer to purchase Judy's company a bit over two years ago and relaunching the concept as the Accent Reduction Institute. Since Judy has moved from almost exclusively onsite training to a solid mix of onsite and online training.
Throughout this transition, Judy has maintained her focus on developing a method that delivers results. Students see a 70 to 80% reduction in the first month. The online modality allows her to service many more students, but the secret to success remains the same.
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