Larry Schmitt: Inovo in a Year

I think what keeps a company in business is innovation. Companies need to be able to continually create product and services to satisfy its customers and earn new customers. I agree with Larry that the product or service must have an emotional impact. For instance, the cell phone, I feel that I can not be without a cell phone because my children will not be able to contact me. This is a product that as an emotional impact on me and I’m sure many other mothers feel the same way and this is way the cell phone is so successful. People feel that they can not operate with out one. Everything boils down to market research. Finding out what the customers want and need is the first step to product development. And just as Larry said a qualitative research must be conducted first, maybe even before the product or service is development. This where the “social butterfly” will do his or her best work, because you need someone that can communicate to people and get people to not be afraid to express their true feelings about an idea. Inovo seems to already be on the path to becoming leaders in their industry. They have already begun to be socially responsible by offering nonprofit services. Their social service is not just a good deed but it’s also a creative marketing tool. Once Inovo “train the trainers” and the trainers are getting results, good needs travel fast, and it becomes word of mouth marketing. With Inovo not holding anything proprietary tells me that main concern is innovation and getting new ideas out to the world. Tamica Frierson