Matt Sharp describes how he intends to maintain the Michigan Business Review in a thought leadership role.
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In this final two and a half minute segment (download iPod compatible, 13MB), Matt Sharp lays out an agenda for continuing thought leadership at the Michigan Business Review. He wants the publication to part of the solution to Michigan's current economic woes. To this end, the Review is working on a series on Rebranding Michigan that aims to change the rust belt image of the state.
In terms of the business model, Matt targets reader interests. As select, high value readership grows, advertising and other revenue sources take care of themselves.
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