Regular, well-connected business people are the source for the stories in Issue Media Group's publications, and the group counts on word of mouth to build its referral base.
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Two years ago, Paul Schutt felt that there were not enough local publications covering small business growth. Small business growth is part of the multiplier effect that accompanies any regional investment and accounts for the lion's share of the growth attributable to that investment. So, Paul teamed up with Brian Boyle and founded Issue Media Group to create a paper of record for growth in the Detroit area. Issue Media now comprises six publications in Detroit, Grand Rapids, Lansing, Pittsburgh, and Baltimore.
As Paul explains in this 8 minute segment (download iPod compatible, 44MB), he wants Issue Media Group to be like Fast Company, but for a place. Regular, well-connected business people are the source for the stories, and he counts on word of mouth to build his referral base. In future segments, we'll review the details of Issue Media's production process, how it makes money, and how it enters new markets.
n.b. We wish to thank Pure Visibility for the use of their offices during this interview.
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