Tom Meloche: The Michigan Advantage

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The advantages of doing business in Michigan is that costs are lower, and start-ups focus on viable business models early on.

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Tom Meloche thinks of himself as off-shoring to Michigan. In this five minute segment (download iPod compatible, 27MB), Tom describes how he tries to use Procuit's Michigan location to advantage while competing in a "Web 2.0" space that has its epicenter in Silicon Valley. The advantage of doing development in Michigan is that it lowers the cost of doing business.

However, there are also disadvantages. The capital markets are not as developed and there is less critical mass for idea flow. Oddly, this too may be an advantage because Michigan companies are required to find a business model early to fund themselves while not imposing an additional burden of cross-cultural communication.

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