Centralization allows Paul Schutt to exercise editorial control and enhance Issue Media Group's web visibility.
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As Paul Schutt describes in this segment (download 4 minute iPod compatible video, 19MB), there are over 130 people involved in publishing Issue Media Group's weekly regional news magazines. Although all reporting is local, many aspects of production are centralized. This centralization assures quality and helps maintain the editorial focus on growth. Central functions include:
- The executive editor
- The executive photo editor
- The executive film editor
- The production editor
- All back office functions
An additional benefit of centralization, particularly relevant to Internet publishing, is Issue Media Group's use of tagging to create mini sites around neighborhoods. Essentially, articles with particular tags are republished all together. In this way, a body of information on a topic can accumulate all in place, making an attractive target for search engines. Coherent tagging structures are only possible with a centralized editing function.
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