Rich Berens: Increasing Reach and Footprint

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Rich sees some significant shifts for Root Learning including extending its geographic reach and expanding the view of the company's capabilities footprint.

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Rich Berens' 12 month goals for Root Learning are to continue to provide "blended" solutions to help its clients execute their strategies (download 5 and one half minute iPod compatible video, 28MB). Extending beyond 12 months, Rich sees some significant shifts for the company. First, he wants to increase the Root Learning's geographic reach. Currently, the firm has offices in Toledo, Chicago, and London. He would like to go to the coasts where many of Root Learning's clients are and expand the European presence.

Rich also notes that Root Learning's product footprint has evolved, and that he would like to highlight that evolution. Root used to be just about "learning maps", the company's best known tool that was featured in a Harvard Business Review article. Now, a large part of the business is based on developing digital interactive environments. Rich expects that the company's blog, increased conference attendance, and a book by Jim Haudan, one of Root Learning's founders, to help provide an expanded view of the company's capabilities footprint.

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