Root's strategy has been to avoid the purely experimental online environments and move into these delivery mechanisms as market demand makes itself apparent.
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Root Learning's business is about enabling strategic change in organizations. What may not be immediately apparent is the central role of communication in this process, and communication is Root's core competency.
In this 8 minute segment (download iPod compatible video, 41MB), Rich Berens describes how Root Learning evolved from essentially a publishing business to one that has its feet firmly planted in interactive online learning environments. A key driver in this move has been customer needs. Initially customers were looking to move to online environments to drive down the cost of bringing people together to interact around a strategy. As customers became more proficient at online environments, they began to want to move toward simulation and most recently gaming.
Root's strategy has been to avoid the purely experimental and move into these delivery mechanisms as market demand makes itself apparent.
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