Dave Morin: Starting Cielo Med Solutions

In determining the business case for Cielo Med Solutions, Dave Morin determined that the chief product, Cielo Clinic, allowed providers to track and optimize patient treatment at the individual doctor level, something not possible with other solutions.

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Filed under: Ann Arbor, MI | Cielo MedSolutions | Dave Morin | Finding Gaps | Healthcare

Dave Morin, CEO of Cielo Med Solutions, found himself looking for a job in 2005 (download 10 minute iPod compatible video, 51MB). He approached his friend Jim Price about starting a company. They started researching advances in healthcare management, and determined that the emerging market for electronic medical record solutions was not a good opportunity for them. A number of dominant players had already made it to market focused on the most evident segment, large scale providers.

Instead, they happened upon a product, Clinfotracker, at University of Michigan's tech transfer office. This product, subsequently renamed Cielo Clinic, allowed providers to track and optimize patient treatment at the individual doctor level, something not possible with other solutions. Having seen evidence of the product's clinical effectiveness, the next step was to determine whether a business case existed for bringing it to a wider market. They discovered two potential segments, large health systems and physicians associations, and over the past two years have been expanding their installed base in Southeast Michigan.