Mark Ford: Identity in Enterprise 2.0

By Bud on March 30, 2008 TrackBacks (0) Comments (2)

Identity and access management tools designed for the web can be adapted to the enterprise, but the access model is more complex.

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Filed under: Ann Arbor, MI | Deloitte | Finding Gaps | IT Security | Mark Ford | Web 2.0

In this brief segment (download 3 minute iPod compatible video, 14MB), Mark Ford, Principal, Deloitte, describes how single sign-on took off in the enterprise market after web applications became wide spread, creating a sort of Enterprise 2.0. In a web application like Google docs or Yahoo Finance, the user signs on one time and has access to many underlying applications.

However, the access model for enterprise applications is more complex. For instance, students in university can access the courses they are taking but cannot access the system for assigning grades. Professors can access the grading system but not the students' billing records.

(n.b., As used in this article, "Deloitte" means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Deloitte's site (www.deloitte.com/us/about) outlines the legal structure of Deloitte LLP and its subsidiaries.)

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2 Comments

Tamica Frierson on March 31, 2008 8:19 PM
Identity In Enterprise 2.0 competitive strategy appears to be a focus strategy. What the company has done is develop a product that meets the convenience need of many different market segments. Pinpointing a target market should not be difficult at all. Many different markets would like the ease of logging in one time to access the many applications they may use. Identity’s having this niche is a great marketing strategy. Clearly the company is not taking a cost leadership approach. Providing a service of this nature, just as Mark Ford mention, can be complex and should be expected to come with a high price.
Lauren Lozen on March 31, 2008 9:27 PM
Mark Ford, I think that Identity in Enterprise 2.0 is a great competitive strategy and definitely targets many different markets. Eastern Michigan's intranet is an example of this and only certain people can access certain things. I like the fact that it is one gateway to access everything and that you only have to log in once. It obviously is complex in the fact that there has to be certain information blocked to certain people. Just like you said, teachers can't pay student's bills for them or even access them. I think that you are using a differentiation strategy in trying to be unique in the market and provide better and easier access to information. I do not think that you are focusing on certain target markets. Instead, you are personalizing the system to meet the needs of whoever wants to implement this into their business. I think that this is a great marketing strategy for the company and I see this becoming more and more popular as time goes on. Lauren Lozen, Student Eastern Michigan University

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