Menawat: Innovation & Business Objectives

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How do you alter your business processes to optimize overall performance in the market place? Anil Menawat and Adam Garfein are building a company that helps companies answer this question.

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What's the real underlying business problem? What's the best solution? Anil Menawat and Adam Garfein, cofounders of Menawat & Company, walk us through some of the example business problems they've encountered, how they have determined the underlying causes and then resolved them. Adam outlines two areas where the firm focuses:

  • Business innovation, in this case aligning with customer needs.
  • Process optimization

Anil brings these two areas to life with a recent example from the auto industry. A tier 1 supplier was experiencing problems with a production process that management attributed to poor labor relations. Investigation determined that, even if labor doubled its throughput, the problem would remain. Menawat suggested a process redesign that solved the problem.

Future segements will examine Menawat's staffing model and global scope. Anil and Adam have written a book on their process called Profit Mapping.

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2 Comments

Chris Puzzuoli on June 8, 2008 9:51 PM
The main advantage of the Menawat company relative to its competition is its ability to effectively solve operational problems of a company and also to really notice them in a quick manner to where the company's optimization objectives can be realized before it is too late. In this case, Menawat realized that the company's labor force was working at twice the pace but was still turning out the same results as if it had been working two times slower than normal. They were able to realign the production process to where the company could optimize their objectives of productivity and profitability while, at the same time, not putting such a heavy burden on its employees to work at a pace that could simply not be kept up. Menawat does a good job also of analyzing the strengths and weaknesses of the company when they go in and do their analysis of the production processes going on. They know that the strengths include a plentiful and, perhaps even more importantly, willing workforce to put in an extra work effort when called upon. The weaknesses were determined to be a production process which did not result in a higher turnout rate like it was supposed to. The result of this careful and high-tech analysis was a totally new production process which took advantage of the strengths of the labor force by actually increasing the amount of labor while slowing the pace back to acceptable rates and suppressing the weaknesses of poor procedures and low production rates. The result of good analysis and careful study on the part of Menawat resulted in a better, healthier workforce while, at the same time, reducing the costs by 18%. This blog also provides a good insight as to why it is sometimes good to get a fresh perspective on a problem when running a business and identifying its problems or weaknesses. As the two men explained, the manager of the company though his problems lie within the labor sector, which was already falling to injuries due to being overworked. The real problem, however, was in the design of the production process itself which was determined only after the second opinion given by Menwad. Occurrences like this show us that a business can't always stand alone on the thoughts and principles by which its managers run it. Rather, it must also receive occasional guidance from specialists who provide objective analysis from a purely business perspective. The manager of the company in question should also open his mind to more possibilities next time than just simply saying it was a labor problem that was at the center of the dilemma. If he would done more careful studying and viewed things from a business standpoint, it might have been easier to recognize that labor rate had nothing to do with his problem, especially since his workers were already working well above their expected pace. Chris Puzzuoli
Adam Garfein on June 12, 2008 8:43 AM
Hi Chris, Thank you for your kind words. You really captured the essence of Menawat & Co. and Profit Mapping. With today's business realities it is not enough to improve the process, you must also improve the business... Adam Garfein

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