Wagner Design Associates: From Print to Web

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Wagner Design started as a print shop but realized in the late 1990's that the web would displace a large part of its print business. Kathy Roeser's arrival at Wagner design helped seal the transition from print to web.

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As described in our last segment on Wagner Design Associates, the firm started as a print design shop. However, by the late 1990's, it was clear that the web would play a more significant role, at least partially displacing print, so Jill Wagner began the move toward the web. Some highlights from this segment:

  • Shortly after the start of the current decade, Jill approached Kathy Roeser because she felt she needed more web expertise.
  • Much like Carrie Hensel at Inner Circle Media, Kathy had become a self-taught web guru with a grounding in design and she was actively engaged in teaching others.
  • Kathy's design background also fit well with the culture of Wagner Design, smoothing the firm's transition from print to web.
  • Wagner Design Associates now does about 50/50 print and web work.

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