BioLumix: Rapid Microbiology

Sounds like you have a winner here Mr. Eden!, You really did a great job of identifying your target market, and very early too. I like how you have decided to focus mainly on nurtaceutical companies. With natural and holistic medicine growing rapidly, this segment of the market would benefit the most from your product because of the cost of labor and time saved. I also like the idea of your "razorblade" financial model. It's like the consumer is saving money for the initial purchase of the machine and making up for it with continuing vial purchases. That is a good approach to selling. The only thing I would be concerned about is the waste form using so many disposable vials. A lot of these nutraceuticals are committed to lessening their impact on the environment, and I feel that some may be turned away by all of the waste the disposable vials may generate. Nonetheless, the BioLumix is a great innovation not only for the nutraceuticals, but for the consumers buying their products. The consumers will have a better sense of safety because of the bacteria testing. Good Luck with this great product, Brian Dickhart, Eastern Michigan University

I thought this interview as very interesting because of the creation of Ruth and Gideon Eden’s company. First of the change in company success and the change in names running companies are strongly described. The way that they came about creating their own company is by experiencing the impact of companies having new managing staffs (first on was in new jersey and the second was in Michigan). This is important to notice for entrepreneurs. Recognizing opportunity within your profession or education will give you the ideas of foundation of become a successful company just as Ruth and Gedion did. As they describe in the first interview the creation of the company is not to be sold as an individual microbiology company. It is created and has a higher success rate if bought be a bigger and higher known company. This gives major investors to work with a company but also give them an out if they want to venture on to new ideas and/or other corporations. I thought that the question and answer section of the interview as the most helpful. The description of the product allowed me to understand and grasp what they created. This product and idea not only seems like if it will be successful but also necessary by the world. Today sickness and health issues are very prone to be discussed. This type of technology and health protections is needed by the companies to protect themselves from certain illnesses and problems that may be prevented in the company. When looking at the competitive products, with this certain type of products there will always be other ideas and ways to look at the products. This means that the need will grow the more products being produced. Pharmaceutical companies will be part of the production of products and need to have a mutual understanding of that needs to be created. This type of product, though more advance then my undergraduate one class of biology seems to have great potential with the increase in fear of illness and sickness within our companies. Hazardous chemicals and bacterial on company equipment, can lead to debate of who is to blame. From my understanding the with outbreak of serious yet highly contagious disease such as Swine Flu the more protection against illness such as those will be needed.