Pure Visibility was fortunate to start with immediate cash flow from clients the founders brought to the business with them. However, rapid growth frequently requires financing beyond self-generated cash flow. We discuss discuss strategies Pure Visibility is pursuing to fuel its growth.
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This interview with Catherine Juon, Co-Founder and Catalyst at Pure Visibility, marks the first in our series on "Financing Your Innovation". The series was sparked by the observation across multiple interview participants that they faced common problems in financing their innovative businesses.
Catherine introduces us to the issues faced in financing a services business. As we have covered previously, Pure Visibility is a three year old Internet marketing firm that helps its clients grow their businesses online. Like many services businesses, Pure Visibility has grown through bootstrapping. In their particular case, this has meant:
- They started with immediate cash flow from clients they had garnered in previous ventures so could forego bank financing.
- In addition to contract work, they established monthly recurring revenue streams that guaranteed a source of revenue.
- Working capital, the difference between payables and receivables, has been an issue as the company has grown. Pure Visbility is currently seeking bank financing to help with working capital but has also financed it through credit cards and loans from friends and family.
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