Content producers do not produce their material without cost. The 9thX.com platform allows small, niche content producers to market and sell their material to support further production.
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John Bonaccorso, founder of 9thX.com makes a good point: Content on the Internet is not produced for free. However, small scale producers not producing entertainment such as music have had a hard time selling their content because there has not been a venue for them to do so. 9thX.com has targeted this market as follows:
- It specifically targets niche educational material such as golf how-to's, motivational speakers, teachers, and others.
- The system does not require tech savvy for someone to use it effectively to market.
- Digital rights management, a system to prevent unlicensed copying, is built in. The DRM system is also flexible enough to accommodate a number of potential business scenarios.
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