I highlight different strategies I used to create pay per click advertising campaigns for the Arab American National Museums Adwords account.
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Through the generous opportunity arranged by Eastern Michigan and Google, I was thrilled to have Google's Pay-per-Click advertising incorporated into my curriculum last semester. Our class was broken down into 5 groups with each group given a different account to manage. I was assigned to manage the Arab American National Museums adwords account. Initially, the account presented itself as a challenge to our group. We knew nothing about Adwords or the Arab American National Museum.
Success came after a stellar tour of the museum and a meeting with several different employees. Once we understood more about the museum, it was easier to write ads to match their needs. It might sound obvious, but the first step towards success is having open communication channels with your non-profit organization.
After understanding the company, it was time to make sense out of Adwords. In an upcoming segment, I'll go into detail about the strategies I used to optimize campaign performance.
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