The Arab American National Museum: Pay Per Click Advertising

This interview really stood out to me involving Colin Loomis. I am an Arab-American and a business student at Eastern Michigan University. It was a great feeling to see a peer giving his success story on this website and doing very well for himself. To take on such a huge task of doing an ad-words account arranged by Google is a great honor. He learned most of his strategies from an IS-247 class at EMU with emphasis on computer informational systems. The first campaign that Colin and his group had to do involve creating ad-words that lead people to the Arab-American National Museum website. It is impressive to see how many impressions he received when the advertisement went global. I did not distinguish that when people, like me, type in words to Google’s search engine get other websites for a reason and actually have a strategy behind it. This is the plan that Colin came up with and took time to get done. He had to find a tactic in getting key words that would direct people to the museum’s website. He first added ‘discounted’ and ‘entrance fees’, but those words did not receive many clicks. It took a few campaigns before the 3rd one was a success. He found a way that whenever gift shops delivered, his advertisement shows up. I find it interesting how difficult it was to get that done, but how simple the outcome was with a click of a button. The innovative plan of ‘Pay Per Click’ had a creative process which may include preparation, investigation, transformation, incubation, illumination, verification, and implementation. His preparation began by learning on how to do ad-words, especially in his IS-247 class. The investigation involved him touring the museum and getting information from the employees. The transformation involved him finding the different key words that trigger people to go to the website and finding the target market. There may have been incubation and illumination, which is why the success of the campaign went so well. The assignment from the class was the verification process, which is the only reason Colin and his group did the ad-word account. So there was a need for this and it did work. Implementing the strategy was the only portion left to do, and turned the idea into reality. After taking many steps toward success, the results paved the way with a 1% click through rate; this is a highly respectable percent rate. Congratulations on doing such a great job! Jane Ansara

I was very impressed with this interview. I'm a business student at Eastern Michigan as well, so this interview really stood out to me. I thought that the one-click ads part was very interesting, it must have been so amazing to be able to work with a Google advertising program, I'm sure the class was very informative. I honestly had no idea there were classes like this at Eastern. After watching this interview I find myself very intrigued with online advertising and pay-per click advertising. I thought that it was very impressive the amount of response he received after doing the advertisements the Arab-American National Museum website. His ad-words advertising was very successful, especially since it was his first campaign. Colin started out by taking the IS-247 class where he learned about pay-per click advertising and was able to work with the Google advertising program. He then was given an assignment and studying and looking over the museum and talking to all the employees to get information about the Arab-American National Museum so he would know what words to use for the ad-words on the website. After going through this process and after creating the ad-words, his ad-word advertising program came out with over a 1% click rate, which is a very amazing percentage rate! Nice job!

It seems the student did very well in his campaign, and enjoyed his time with Bud in IS 247. Overall throughout the semester he learned the concept behind Google adwords, the different functions in which adwords provides to online search engine marketing. What Colin seemed to do well was predict the different needs of the client organization (non-profit) in which he was assigned. An additional subject covered was the different landing pages he had to create in relation with his assigned non-profits. They seemed to fit well with the organizations page, and the overall concept seemed professional as well. i believe overall Colin learned a lot in his IS 247 course; achieving many skills that could transition over into his future career.