Vinay Gupta: Tracking Outsourced Activities

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Janeeva might be called the data normalization and measurement hub of business process outsourcing. Janeeva helps its customers look at multiple outsourcing relationships through one lens. It's not enough to just connect customers and sellers. They have to speak the same language.

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We continue our Network Businesses series with Vinay Gupta, CEO of Janeeva. Much like 9thX.com, the first company we interviewed in this series, Janeeva makes its business by connecting customers and sellers. In this case, the customers have outsourced some of their business activities to the sellers, and Janeeva is helping the sellers communicate back operational measurement data to the customers.

Some highlights in this segment:

  • Janeeva works primarily with Global 2000 companies. These companies outsource in excess of $100 Million per year to 3 – 12 service providers.
  • Customers outsource to achieve best of breed services. Measurement is critical to monitoring the success of the enterprise.
  • Janeeva takes measurement data from multiple service providers, normalizes it so it is comparable, and presents it in a portal for customers to access.
  • Customers already have rights to the data, so Janeeva does not have to negotiate its own deals with service providers.

We provide additional background information on Janeeva here.

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