Module: Educating the C Suite on Social Media

There are growing numbers of companies that incorporate the use of social media as a way of promoting their product and services. Internet advertising is a powerful tool to increase your target market and eventually your sales. It is worth risking your money to stimulate growth within the company. Remember, you need to be very competitive in order to survive. The recession brought uncertain future, do not be afraid consider it as a challenge to move forward. All it takes is a determined mind to pursue for what you want to achieve. Even an industry giant like Chrysler can fall, as they have yet to re-emerge from bankruptcy. Hopefully the stimulus package, which cost more than a pretty penny, will be able to restimulate growth and job creation, and bring a little debt relief to the single salary home.

Well put, DaveMurr. Also, remember most of these "tools" were built for personal social interactions, not business professional ones, therefore audiences in these spaces may be less responsive (even more resistant) to corporate messaging. That doesn't mean businesses have no place there, it just means those journeying into the social web sphere have to exercise caution, a little common sense and a lot of self control. Don't go in guns drawn, advertisements blazing. Listen first and choose your timing (and channels) wisely. Doing so will ensure your contributions are welcome and your efforts can result in rich social experiences.