Module: Educating the C Suite on Social Media

There are growing numbers of companies that incorporate the use of social media as a way of promoting their product and services. Internet advertising is a powerful tool to increase your target market and eventually your sales. It is worth risking your money to stimulate growth within the company. Remember, you need to be very competitive in order to survive. The recession brought uncertain future, do not be afraid consider it as a challenge to move forward. All it takes is a determined mind to pursue for what you want to achieve. Even an industry giant like Chrysler can fall, as they have yet to re-emerge from bankruptcy. Hopefully the stimulus package, which cost more than a pretty penny, will be able to restimulate growth and job creation, and bring a little debt relief to the single salary home.

Well put, DaveMurr. Also, remember most of these "tools" were built for personal social interactions, not business professional ones, therefore audiences in these spaces may be less responsive (even more resistant) to corporate messaging. That doesn't mean businesses have no place there, it just means those journeying into the social web sphere have to exercise caution, a little common sense and a lot of self control. Don't go in guns drawn, advertisements blazing. Listen first and choose your timing (and channels) wisely. Doing so will ensure your contributions are welcome and your efforts can result in rich social experiences.

Hello Mr. Pittman, The internet is such a powerful tool. I cannot honestly think of one business, corporation or organization that does not have one of the following; website, Facebook page, Myspace page, Twitter account or a LinkedIn profile. The list goes on as the possibilities of the internet are endless. Before stopping in somewhere regardless of the type of business I always look to see what they have to offer on the web. I'll browse through a menu before stopping somewhere new to eat and I'll check out the sales before hitting the newest retail store. Businesses have a lot of different ways to spread the word about their business, generally within a few days. Facebook, Myspace and Twitter are currently free of charge, which makes them more attractive then paying for a website. You absolutely hit the nail on the head when you said people go where their friends are. This is nothing new. When I was younger my friends went to the skating rink all the time and that's where I was. Then as we got older we starting going to mall, where everyone else was. The only difference today is the means to which we meet our friends. It's done on more of a virtual basis, versus physical. My friends started out on Myspace so I decided to get an account. After about eight months everyone started to get Facebook accounts. Facebook and Twitter rank just about the same as my friends prefer Facebook and Twitter to Myspace. I don't have a Twitter right now because I don't have to. My friends are still easily available on Facebook, but eventually I may have to merge. People often follow where you are because of word of mouth and the ability to know what's hot and what's not. Best of Luck, Ashley Demyanovich