Module: Educating the C Suite on Social Media

TrackBacks (0) Comments (3)

The social web is a real time stock market of prevailing trends and opinions. Adrian Pittman shares what he has learned while briefing executive suites on social media.

Like this? Let us know with a $5 donation, so we can do more

 Adrian Pittman and his company, Module, recently put on the Module09 conference to provide a business-oriented overview of Social Media. In this segment, Adrian provides a highly condensed summary of his findings on social media:

  • Platforms like Twitter and Facebook are channels for social communication over the web. The social web occurs at the intersection of these channels and might be considered a sort of real time stock market of social communication.
  • While Twitter and Facebook are the consensus picks for most popular social media platforms, people's allegiance to platforms is very fluid and changeable.
  • Twitter now appears the best platform for engaging new audiences, mainly because it has dramatically reduced privacy restrictions.

0 TrackBacks

Listed below are links to blogs that reference this entry: Module: Educating the C Suite on Social Media.

TrackBack URL for this entry: http://michiganinnovators.org/cgi-sys/cgiwrap/fpgibson/MI/mt41/mt-tb.cgi/275

3 Comments

There are growing numbers of companies that incorporate the use of social media as a way of promoting their product and services. Internet advertising is a powerful tool to increase your target market and eventually your sales. It is worth risking your money to stimulate growth within the company. Remember, you need to be very competitive in order to survive. The recession brought uncertain future, do not be afraid consider it as a challenge to move forward. All it takes is a determined mind to pursue for what you want to achieve. Even an industry giant like Chrysler can fall, as they have yet to re-emerge from bankruptcy. Hopefully the stimulus package, which cost more than a pretty penny, will be able to restimulate growth and job creation, and bring a little debt relief to the single salary home.
An important aspect to keep in mind is that the rules of engagement that dictate our offline relationships very much translate to the social web. It's easy to get caught up in the technology and tools that are available and immediately classify that as social media. There are two words in "social media". Being social has nothing to do with technology.
Well put, DaveMurr. Also, remember most of these "tools" were built for personal social interactions, not business professional ones, therefore audiences in these spaces may be less responsive (even more resistant) to corporate messaging. That doesn't mean businesses have no place there, it just means those journeying into the social web sphere have to exercise caution, a little common sense and a lot of self control. Don't go in guns drawn, advertisements blazing. Listen first and choose your timing (and channels) wisely. Doing so will ensure your contributions are welcome and your efforts can result in rich social experiences.

Leave a comment

From Our Readers

Embed this Video

copy this code into your web page.

Subscribe by Email

Enter your email address:

Network Businesses

From the New Enterprise Forum