Charlie Wollborg was "kicked out of every small and large, reputable advertising firm in Detroit" before founding Curve. This is the first in a series of discussions with Charlie on Social Media where Curve is a leader in the Detroit Area.
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Charlie Wollborg, Chief Trouble Maker at Curve Detroit and social media guru, often goes by the name Charlie Curve, just to keep the affiliation at the top of people's minds as they interact online. In this conversation, we lay out the philosophy behind curve and how social media such as Twitter, Facebook, and LinkedIn fit into their mix. Highlights from this short initial segment include:
- Curve bills itself as a media, marketing, and design firm.
- A key differentiating factor is that the firm is media agnostic.
- Charlie tells the old joke of a man who gets shot and wanders into a traditional ad firm where they offer him a tv campaign to cure his ills.
- Curve examines clients' goals, desired audience, and budget before suggesting any of a number of alternatives which may include traditional media or new media.
- Charlie founded Curve after "getting kicked out of every small and large reputable advertising firm in Detroit".
- Charlie was always on the hunt for new and better ways to do things, a quality that might not fit with an agenda to sell the firm's main product line.
In future segments Charlie will provide Curve's overall take on social media and Facebook in particular.
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