With Web users spending increasing amounts of time on social networking sites at the expense of other destination sites, it no longer makes sense to think that users will come to your web site as the sole destination for your business. Charlie Wollborg of Curve Detroit outlines the major social networking sites where businesses currently need a presence.
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The original Web business strategy (circa late 1990s) was to draw people to your site as a destination. Now, for most businesses on the Web, that model no longer makes sense. Instead, as Charlie Wollborg of Curve Detroit explains:
- Companies need to go where the audience is and that means social networking sites. As many as one in every three minutes online is spent connected to a social networking site (see Nielsen for estimates as exact figures though significant are elusive).
- Facebook is the 800 lb. gorilla of social media. At the end of March, it had 200 million active users with 100 million users checking it daily.
- In addition to Facebook, there are two other significant networks where businesses should consider their presence:
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