Go Where The Audience Is

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With Web users spending increasing amounts of time on social networking sites at the expense of other destination sites, it no longer makes sense to think that users will come to your web site as the sole destination for your business. Charlie Wollborg of Curve Detroit outlines the major social networking sites where businesses currently need a presence.

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The original Web business strategy (circa late 1990s) was to draw people to your site as a destination. Now, for most businesses on the Web, that model no longer makes sense. Instead, as Charlie Wollborg of Curve Detroit explains:

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2 Comments

Megan Fewelling on November 22, 2009 4:24 PM
I agree with what Charlie says about that in the past the goal of business's was to draw people into their web page. Now a days that is not the case. He mentioned that one out of three minuets spent online are spent on a social networking site. That is a huge number, so naturally business's had to change their way of doing things. Like the title of the article they need to go where the audience is. It only makes sense to start to use Facebook and Twitter because an average of 100million uses check their Facebook pages daily. That means that it business's could reach that amount of people on a daily basis, and basically do not have to do much. All you have to do is create an account and post the information, and you will reach people. The other site he mentioned; LinkedIn is a business networking site, which basically is a cross between Facebook and the business world. Megan Flewelling.
Stephanie Schade on June 13, 2010 3:43 PM
When listening to Charlie Wollborg discuss how many people are on FaceBook and the potential growth of the site, it is understandable why the social networking sites are important. I think that the statics of the sites like FaceBook are ones to be noted. These types of internet sites are a low cost easy way to establish a wider range consumer base for a company. I agree with him about the other web sites that a company should be a part of. Being on one networking site is not as sufficient as being on a few. First there is FaceBook, which is the biggest social network on the internet today. This web site can potentially connect your company with a vast market of potential customers. I think that his perspective on the reconnection with the past is interesting and true. I think that he gives great insight into Linkedin, which is basically a business form of FaceBook. This can be a great opportunity for businesses to utilize, if done right. I also like his suggestion on the local networking sites. I think a company or even a business professional should become part of the local networking sites. These can give you leads on business networking functions in your area, which can lead to future endeavors. Networking is an important concept in both the digital and physical world. In some cases networking can be considered the most important marketing tool an individual or business has. It can create opportunities that could not be made before the social networking was in existence. The internet and networking sites are slowing becoming the way of the future with younger generations growing with these forms of marketing mediums. Today, even printed newspapers are moving to a digital format and use sites like FaceBook to promote their company. It seems to untimely be a dominating form of marketing medium for the future. Stephanie Schade

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