A chief networking officer helps companies manage existing relationships and create new ones to further their business strategy. As the most used online business networking tool, we'll be focusing on how businesses can use LinkedIn to this end.
Terry Bean, founder of Networked, Inc., bills himself as a Chief Networking Officer. Essentially, he helps companies:
- Create new relationships
- Manage existing relationships
The point of these relationships is to better enable the company's business strategy execution. Thus, Terry begins each client engagement focusing on the following factors:
- The company goals
- A definition of the ideal client
- A definition of the ideal business partner
In the past few years, Terry has been shifting his focus to online as well as face to face strategies. In the next few segments with Terry, we'll be discussing the most used online business network, LinkedIn.