Saline, MI

Menawat looks for holistic thinkers who can help different groups within client organizations unite to win.

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Services companies like Menawat & Co. grow by adding people. Selection is a key component of this process. Menawat needs holistic thinkers who can see the path from operational details to business results. This attitude is required to help overcome inter-group division within companies and help them unite to win.

Recruits start first by working closely with Anil and Adam. Over time, they move toward becoming partners. During this period, training is geared toward acquainting new recruits with Menawat's tools.

Much of Menawat's initial spade work is in defining the problem a company faces. Analytic techniques can then help discern the proper course of action. Menawat's founders give two examples from automotive and manufacturing to illustrate their approach.

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Often business problems present with one set of symptoms but have an entirely different cause. Further, in the larger analysis, the symptoms may not even be worth treating. In this segment, Anil Menawat and Adam Garfein of Menawat & Company discuss how they use techniques from Profit Mapping to help their clients discern problems' root causes and what if anything they might do. A few highlights:

  • Discerning the root cause of the problem is really about defining the true prolem the company faces.
  • Like Root Learning, Menawat takes a holistic, collaborative approach to problem definition.
  • Once the problem is defined, future scenarios can be explored to determine its potential impact on the business.
  • Anil and Adam provide two concrete examples from the automobile industry and manufacturing to illustrate their points.

How do you alter your business processes to optimize overall performance in the market place? Anil Menawat and Adam Garfein are building a company that helps companies answer this question.

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What's the real underlying business problem? What's the best solution? Anil Menawat and Adam Garfein, cofounders of Menawat & Company, walk us through some of the example business problems they've encountered, how they have determined the underlying causes and then resolved them. Adam outlines two areas where the firm focuses:

  • Business innovation, in this case aligning with customer needs.
  • Process optimization

Anil brings these two areas to life with a recent example from the auto industry. A tier 1 supplier was experiencing problems with a production process that management attributed to poor labor relations. Investigation determined that, even if labor doubled its throughput, the problem would remain. Menawat suggested a process redesign that solved the problem.

Future segements will examine Menawat's staffing model and global scope. Anil and Adam have written a book on their process called Profit Mapping.

Paul Wright discusses how he intends to expand beyond his current base of Gold's Gym, Ann Arbor. The plans focus on targeting affordable, premium services at communities that are underserved by overly large or overly small facilities.

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In this 10 minute segment (download iPod compatible, 54MB), Paul Wright begins to describe how he intends to expand into the Michigan gym market. The strategy is essentially an extension of how he penetrated Ann Arbor: offer a a premium facility that meets users needs at an affordable price. He offers more than pure store front facilities at a slightly higher price but less than mega-facilities but also at a substantial savings. Essentially, he is hitting a spot in the market that neither one of these other players can reach.

Paul discusses two new facilities in this segment:

  • Saline, MI: This is a store front operation in the 10K square foot range that will open later this year. Paul will orient it toward the quick cardio and weights workout, again with high quality equipment. There will be no child care or class exercise rooms.
  • Novi, MI: This facility will be more than three times the size of the current Ann Arbor location with basketball and swimming. He expects that that facility will draw over 1000 workouts per day compared with 400 for the Ann Arbor location.

An interesting feature to the Novi location is that the landlord will build out the facility for him. In addition to the increased rent this service offers, landlords want the kind of high traffic a gym can bring.

The following map illustrates Paul's current location and expansion plans as he lays them out in this segment. In future segments, Paul will talk about longer range plans that include further expansion.

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