How experienced professionals can reinvent themselves and get interviews in their target firms.
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For over more than 20 years as an advertising art director, Jeannette Gutierrez has overseen the visual aspect of corporate identity. Like many in advertising, Jeannette was recently laid off from her job and is looking for a position in online marketing.
Jeannette has had success obtaining interviews with her target firms, something that may be hard for experienced employees trying to redefine themselves. In this interview, she shares some of her tips for getting the interview:
- Avoid becoming trapped by HR screening. Use LinkedIn to determine who the hiring manager might be and target them directly.
- Indicate that you are negotiable in the cover letter and give a reason why you would be so that is specific to that company.
- Indicate in the interview that you do not have a fixed idea of your role and are willing to adapt to the company.
- Interview the interviewer to understand how they perceive the current crop of job candidates.