Linda Girard

Linda Girard, Chief Visionary of Pure Visibility, outlines her plan to go from 15 to 25 employees in the next year.

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Filed under: Ann Arbor, MI | Defining New Markets | Linda Girard | Pure Visibility | Twelve Month Goals | Web 2.0 | Web Communications

In this two minute segment (download iPod compatible, 10MB), Linda Girard, Chief Visionary of Pure Visibility, outlines her plan to go from 15 to 25 employees in the next year. She will need multiple kinds of talent because optimizing web sites for high search visibility is a labor intensive process. Sites need "people power" to make their story known. Linda's highest objective is to grow a happy, productive environment where staff work with customers to achieve this objective.

Linda Girard describes how Pure Visibility uses training to help smaller companies engage in adwords marketing campaign while providing premium consulting services to larger clients. Pure Visibility uses social media with both groups to help manage word of mouth referrals.

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Filed under: Ann Arbor, MI | Defining New Markets | Linda Girard | Pure Visibility | Web 2.0 | Web Communications

In this 8 minute segment (download iPod compatible, 47MB), Linda explains how Pure Visibility uses consulting, training, and social media to help client achieve better Internet visibility.

Pure Visibility targets training classes at smaller companies. Clients can come in and takes these classes and then call with questions. Over time, Pure Visibility hopes that training can lead to more extensive relationships.

Social media (blogs and wikis) can serve both small and large clients by helping them manage word of mouth. One area where blogs and wikis can help is in mitigating negative word of mouth. Negative word of mouth from one dissatisfied customer may cost a business between 32 to 36 other customers. Pure Visibility has been in social media since January, 2006, and recently brought on Ed Vielmetti to help grow that practice.

Linda describes how Pure Visibility's staffing model is oriented toward analysis and communication. Staff spend 60% of their time in front of clients. Analytic skills allow them to be creative in how they structure the client's message relative to search engines.

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Filed under: Ann Arbor, MI | Defining New Markets | Linda Girard | Pure Visibility | Web 2.0 | Web Communications

In this 6 minute segment (download iPod compatible, 31MB), Linda Girard describes Pure Visibility's hiring model. They hire an eclectic staff from a number of disciplinary backgrounds. You might thing of it as scientists and engineers who can communicate. Analytic creativity and close client contact are both important. Among the highlights:

• Staff spend 60% of their time in client meetings.
• Google has told them that they have produced unique never seen before search engine marketing campaigns.
• There may be a west coast office in Pure Visibility's future.

Linda Girard co-founded Pure Visibility two years ago because she knew she had to be part of Internet marketing after having founded another Internet marketing firm and working in the field for years. In a short time, Pure Visibility has grown from three to fifteen employees with plans to add another ten in the next twelve months. In this segment, we discuss Pure Visibility's core value proposition, helping companies to attract potential customers on the Internet and convert them.

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Filed under: Ann Arbor, MI | Defining New Markets | Linda Girard | Pure Visibility | Web 2.0

In this seven minute podcast (download iPod compatible, 35MB), Linda Girard, Chief Visionary and Co-Founder of SEO firm Pure Visibility discuss how her company helps companies attract potential customers over the web and convert them. Without realizing it, Linda prepared herself for the era of Internet marketing in the early 1990s by majoring in telecommunications and psychology. She then moved through a succession of firms until founding her first SEO firm and then evolving that concept into Pure Visibility.

Here's how Pure Visibility addresses the current Internet marketing challenge:

• It helps firms improve their positioning in "organic" (non-advertising) search results. This activity requires analyzing how the search engine indexes the site in light of the site owner's intent.
• It helps firms figure out which paid search terms (for example, adwords) to bid on based on expected ROI.
• It helps firms organize their sites and content so that visitors are more likely to convert into customers.

Obviously, this range of services requires a broad range of talent. In later segments, Linda and I will discuss how she hires people, the types of budgets bring to bear on these types of services, and directions in which she would like to use social media like blogs and wikis.