Maureen Francis credits a good portion of her success in real estate to her use of social media and resultant web visibility.
Like this? Let us know with a $5 donation, so we can do more
Maureen Francis started in realty in Oakland County with her husband Dmitry Koublitsky shortly after 9/11 in 2001. To say they started at an inauspicious time in the Michigan economy is an understatement. However, they have grown their business and recently had their best year in 2008.
Maureen credits a good portion of their success to their use of social media and resultant web visibility. In this segment, she goes into detail about one of the social media tools she uses, twitter:
- Twitter is a microblogging system that allows you to post messages up to 140 characters in length. People on twitter follow others on the service so they can each see each other's updates.
- Some twitter users follow thousands of other users and are also followed by thousands.
- However, many twitter users are much more selective in who they follow.
- Maureen views twitter as another way to connect with people, much like going to events and networking. She follows people with whom she thinks there is a chance of productive conversation.
- Maureen uses the service tweetscan to get alerts on people who are tweeting about Detroit, homes, Oakland County, and other topics of central concern to her business. She then follows a select number of these people.
- In the year she has been on twitter, Maureen has discovered a number of potential leads for her business through twitter.
In future segments, we will discuss other tools Maureen uses in her online networking strategy.