Angel Investing

Prior to the current economic downturn, the number of Angel Investor groups in Michigan had more than doubled over the past three years. Much of this growth can be attributed to the efforts of the Michigan Economic Development Corporation. Skip Simms, Manager of the Pre-Seed Capital Fund, describes how Angel investment works in Michigan...

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Angel investors are high net worth individuals having either $1M in assets or $200K in individual income. They typically make investments totaling less than $1M in any given company. Angel groups provide angels with deal flow and potential co-investors so they can spread the risk and work for any individual investment.

Currently, Michigan has seven angel groups:

Terry Cross has 46 years experience as an angel investor. In this segment, he describes the general process for contacting angel investors, negotiating with them, and the type of terms you can expect amidst the credit crisis of 2008...

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Terry summarizes the steps to accessing angel investment as follows:

  • Initially, you should approach an angel group because that is one of the easier way to find individual angle investors.
  • Provided you make it through the screening committee, you then do a 20 minute presentation followed by question and answer.
  • Then the waiting game begins. If one or more investors takes interest, a series of meetings to explore the investment opportunity and perform due diligence will occur.
  • Finally, if that process completes successfully, the investors and entrepreneurs will discuss terms. Currently, in the midst of the 2008 financial crisis in Michigan, entrepreneurs can expect to give up 30–40% ownership for investment on the order of $1M to $1.5M.

Angel groups we are aware of in Michigan include:

When approaching angel investors, managers of early stage businesses need to think out the potential points of failure in their business plans. Common risks include failure to meet sales forecasts and spiraling supplier costs. Intellectual property is often the only real asset that an early stage company possesses, and angel investors want assurance that it is protected.

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We continue our discussion with Terry Cross on angel investing with an explanation of the kinds of risks he is most sensitive to. For the most part, there is not a set of pat answers. Terry wants to see that company management has thought of potential points of failure in their business plan. Common ones include:

  • Missing initial sales forecasts by a substantial period of time.
  • Unfavorable changes in the cost of sourcing.
  • Distribution strategy failing to deliver.

An area of particular focus is intellectual property. Often, it is the only real asset the firm possesses. Because provisional patents are so easy to obtain, Terry has no real regard for them. He prizes full patents and, in some cases, trade secrets more highly.

The Michigan Pre-Seed Capital Fund is targeted at early stage technology companies that need in the hundreds of thousands of dollars. Skip Simms, fund manager, explains the criteria for applying and the reason for the fund's existence.

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The Michigan Pre-Seed Capital Fund is targeted at early stage technology companies that need in the hundreds of thousands of dollars. As Skip Simms, the fund's manager, explains:

  • The maximum investment the fund will make is $250,000.
  • The fund is a matching fund. Its contributions will always be less than or equal to those of outside investors. These investors might include angels, venture capitalists, or friends and family.
  • The motivation for creating the fund came after the collapse of the first Internet bubble when angels and venture capitalists demonstrated hesitancy to invest in early stage ventures that were still trying to prove their business concept.
  • People interested in the fund should apply through the nearest Michigan SmartZone where it is first reviewed. The application then goes to Skip Simms who presents it to the fund review board consisting of angels, venture capitalists, and service providers.

Additional links

Older Entries

Charlie Penner: Early Stage Outside Equity
Early stage outside equity investors are angels and venture capitalists. Venture capitalists tend to come in later on deals, and angels seem to prefer more hands-on involvement with less initial investment. The SBTDC's Charlie Penner provides an overview of how these types of financing work in Michigan.
Terry Cross: Angel Investing and Addressable Markets
Terry Cross made his first angel investment 46 years ago and has completed 45 investments. Of those, ten have "carried the freight", providing outsized returns. In the first of a series, Terry shares with us his insights on successful investments, stressing the importance of realistically estimating the addressable market for a company's goods and services.

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