Like many small businesses in Michigan, MicroMax has been self-funded from the start. The advantage of self-funding is that you maintain control while simultaneously remaining highly sensitive to your market.
Like many small businesses in Michigan, MicroMax is completely self-funded, largely out of a desire to maintain control. Rachel McCormack, MicroMax's president, also notes the difficulty in collateralizing receivables for services businesses. Service businesses typically have few sellable assets, and banks are concerned that customer service fee revenue will dry up, leaving them nothing to collect if the loan goes south.